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Myths of the Near Future (2022/2023). Video impression by Biek van Bree.
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Unlimited Dream Company is working in the fields of video/installation, sculpture/installation, performance and drawing - amongst others. Unlimited Dream Company was founded by Paul Segers in 2015 (in Edmonton, CA), and is currently based in Helmond, NL.
The work we create is best described by American author, cultural critic and editor Mark Dery in his essay: A Crash Course in Disaster Survival*: "Like the characters in Ballard’s fictions, P. is jury-rigging a private cosmology in much the same way that he fashioned his ad-hoc shelter, in “Mark the Points of No Return,” from discarded artworks. In that sense, he’s Claude Lévi-Strauss’s bricoleur updated for the age of Twitter mobs, drone wars, and reality-TV politics, tinkering together a system of myths, symbols, and rituals from whatever’s at hand: The media landscape. The built environment. The flood tide of images inundating the mass unconscious. Technology, which increasingly remakes us in its own image and, more and more, has a mind of its own. Free-floating anxieties and conspiracy theories. The persuasion industries—P.R., marketing, branding, advertising. The psychopathology of everyday life in a world spun off its axis by info-vertigo." * The full essay can be found in the publication The Scene Changes.
The publishing branch of Unlimited Dream Company is run by Paul Segers and graphic designer Casper Herselman (ATTAK design studio and Gallery Ruby Soho). We publish books about both younger and established artists who's work, mentality and activities we admire.
www.udc-publishing.com
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