The Unlimited Dream Company 2015 "Charrette Roulette", Art Gallery of Alberta, Canada.
"Charrette Roulette: Exposed Collaborative Design Practices at the Art Gallery of Alberta will expose the processes of design thinking and problem-solving and the evolution of ideas over time." Building is the theme of the first Charrette Roulette. Lead artist Paul Segers in collaboration with local designers Oliver Apt. present: THE UNLIMITED DREAM COMPANY - "Custom Design Solutions for Unresolvable Problems"
Customers that visited our office would type up their unresolveable problems, dreams or nightmares that concern or excite them. This information was recorded, analyzed and transformed into a product and/or action after an elaborate interview. The Unlimited Dream Company specialized in customized, tailor-fit products that could be used in relation to these dreams and nightmares.
The products are catalysts, their use is symbolic and possibly ritual in essence, allowing the users to confront their wishes and fears from a different angle. The staff of the Unlimited Dream Company would not just prescribe the right use of the product, but would also offer help in specialized sessions of catharsis.
The UDC collaborated with local designers from Oliver Apt. (Edmonton), that had been assigned to produce the designs in the workshop of the UDC. Landon Schedler, Max Hurd and Carson Tarnasky have produced approximately 15 products in a mere two week period.